We handle your marketing so you can focus on reaching your full growth potential.

No drama. No fluff. Just flexible, transparent, and jargon-free fractional marketing solutions.

&Marketing offers the marketing department growing companies need without the high overhead costs of big agencies or full-time employees. Our fractional model empowers businesses to reach their growth goals through access to the guidance and expertise of senior-level strategists and a nimble execution team.

A full-scale marketing department can cost upwards of $1M.

Many growing businesses that don’t have that kind of budget turn to individual marketers or “cheap” marketing agencies, but budget constraints, lack of strategic direction, and insufficient understanding of your uniqueness often lead to lackluster results.

With typical agencies:

Services often exceed the budgets of growing businesses.
Premium prices and high retainers support expensive overheads.
Senior-level direction is either missing or costs a fortune.
The dynamic nature of growing companies is ignored.  Marketing tactics are leaned on more than business strategy.
Actual marketing capabilities and skill sets are limited or dated.
Spending and effectiveness are opaque.

Strategy firms don’t execute, and staffing firms provide no ongoing support. This is why &Marketing was founded.

&Marketing helps growing businesses compete with industry giants by being faster, more agile, and focused.

How do you, a leader in a company aiming to disrupt the status quo, compete against your juggernaut competitors when you have far fewer resources?

You out-execute them. You become faster and more nimble. You focus harder. You pivot more quickly. That’s why we’re here—to empower you to focus on what you do best, helping you expand beyond your comfort zones to grow and scale.

Now you need access to diverse disciplines and a variety of skill sets that don’t exist in any single human. At &Marketing, we have assembled marketing professionals with diverse experiences and expertise who are ready to give you exactly what you need, when you need it.

MOST MARKETING AGENCIESStick to the scope! Send a ‘change order.’

&MARKETING DIFFERENCEAre our activities achieving your goals? If not, let’s change the activities.

MOST MARKETING AGENCIESLet’s speak in unintelligible jargon to make ourselves sound smart.

&MARKETING DIFFERENCEWe can explain the latest marketing trends in a way that drives clarity, not confusion.

MOST MARKETING AGENCIESLet’s make sure we hit our retainer minimum.

&MARKETING DIFFERENCELet’s be flexible based on an evolving understanding of your business and what’s working at any given moment.

MOST MARKETING AGENCIESLet’s win an award!

&MARKETING DIFFERENCEWe want you to be the hero of your own business. Let’s achieve your goals together.

MOST MARKETING AGENCIESWe know how to do (insert marketing tactic) really well – this will definitely work!

&MARKETING DIFFERENCEWe’re not always sure what will work. But we will ensure our tactics match your strategic vision & concrete goals and adjust accordingly.

MOST MARKETING AGENCIESOur ‘agency culture’ is important.

&MARKETING DIFFERENCEAn &Marketing person should feel like one of your employees.

DOWNLOAD ABOUT &MARKETING

Think of us as your own marketing department, minus the corporate fluff and million-dollar price tag.

We are committed to being your partner, not just your service provider. We aim to understand the fundamentals of your business and adapt our activities to ensure they meet your goals. Unlike traditional marketing agencies, we offer flexibility, transparency, and a focus on achieving your objectives rather than just meeting quotas. Meet our team below:

Rajat Kapur

Rajat Kapur | Founder & CEO

MARKETING PLANNING & EXECUTION

As the Founder & CEO of &Marketing (www.and-marketing.com), Raj and his team strive to provide growing businesses unparalleled marketing strategy and execution services. Raj has more than two decades of experience in B2B and B2C marketing, sales, & strategy. He has led nearly 100 high-profile marketing strategy projects for Global 100, mid-sized clients, and SMBs, plus over a decade with General Electric and General Mills. He is a sought-after advisor and facilitator, with experience across five continents. He is known for bringing the best of ‘big company’ marketing and strategy to smaller companies without the baggage, his bias for practical implementation, and his unrelenting customer focus

FOUNDER AND CEO

Business & Marketing Strategy

Tracey Colla

Tracey Colla | Marketing Director

MARKETING PLANNING & EXECUTION

Marketing Director Tracey Colla focuses on ensuring each client’s needs are being met in a timely, productive, and creative way. She is a well-rounded marketer, with a talent for identifying opportunity, product strategy and positioning, go-to-market strategies and launches.

Prior to joining &Marketing, she worked as Marketing Manager for Jamba Juice and Peet’s Coffee in the SF Bay area. Whether developing strategy or securing seamless execution, Tracey pulls cross-functional teams and clients together for results-driven marketing.

MARKETING DIRECTOR

Marketing Planning & Execution

Beth McDonough

Beth McDonough | Director of Content

STORYTELLING & BRANDING

As the Director of Content for &Marketing, Beth focuses on helping brands grow their business through personality driven, value-centric messaging and data-infused copywriting. The content department at &Marketing leverages SEO, analytics, proven marketing strategy, and compelling storytelling tactics to build brand awareness, attract, and convert new customers.

Beth brings over a decade of professional writing and editing experience to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, she has the ability to produce content that speaks directly to the needs of a breadth of clients.

Beth graduated from Gannon University in December of 2019 with her Masters in English and spent her undergraduate years majoring in English and minoring in journalism and technical writing at Fairmont State University.

DIRECTOR OF CONTENT

Storytelling & Branding

Tina DePrisco

Tina DePrisco | COO/Integrator

BUSINESS & MARKETING STRATEGY

COO/Integrator Tina DePrisco leads the strategic direction of internal processes and deliverables. By focusing on standards and quality as well as the alignment of cross-functional teams, she ensures the superior delivery of &Marketing’s services. She also serves as a Marketing Manager on client projects to stay abreast of marketing trends and client needs. Tina brings to &Marketing extensive experience in service organizations, technology, operations, and process development as well as software implementation and testing.

A natural problem solver, she thrives on looking for ways to improve satisfaction, efficiency, and quality. Tina is a West Chester University graduate with a BS in Communications who loves to return to her alma mater to speak to students through their leadership programs.

COO/INTEGRATOR

Business & Marketing Strategy Marketing Planning & Execution

Danielle Harley

Danielle Harley | Marketing Manager

MARKETING PLANNING & EXECUTION

As the liaison between clients and creative teams, Danielle Harley manages projects, processes and campaigns that drive business success. A positive, results-driven leader, she brings harmony and clarity to processes, systems and tactics, helping organizations reach and exceed their goals. With over 10 years of experience in event planning and service-oriented roles, Danielle brings a unique blend of hospitality and B2B-minded approaches to her clients.

Danielle is a graduate from West Chester University and holds a BA in Communication Studies. In her spare time, she is a beekeeper and novice homesteader.

MARKETING MANAGER

Marketing Planning & Execution

Ann Ehinger

Ann Ehinger | Marketing Manager

MARKETING PLANNING & EXECUTION

Marketing Manager Ann Ehinger serves as the link between clients and creative to drive projects that deliver results. With over a decade of experience working in the non-profit, technology, and agency space, Ann is adept at managing a project from idea to completion while navigating all the ups and downs that pop up in between.

Ann graduated from the University of Saint Francis School of Creative Arts with a degree in Communication and Public Relations after pursuing a degree in International Relations from DePaul University.

MARKETING MANAGER

Marketing Planning & Execution

Keri Sawyer

Keri Sawyer | Operations Manager

Operations Manager

Operations Manager Keri Sawyer focuses on ensuring the ‘trains’ of &Marketing run on time and on track. She has a passion for making sure the &Marketing team is set up for success and ensuring some fun along the way. Keri has extensive and diverse experience in administrative and project management, traditional marketing, and operational management.

Keri graduated from James Madison University with a BS in Marketing and a minor in Psychology. After more than 20 years with fortune 500 companies, Keri found her niche with smaller and more intimate companies allowing her to better support her team in results-driven marketing while fostering the company’s unique culture.

OPERATIONS MANAGER

Business & Marketing Strategy Marketing Planning & Execution

Mike Currie

Mike Currie | CPG Practice Lead

FRACTIONAL PRACTICE

CPG Practice Lead Mike Currie identifies emerging CPG brands that need help with their Marketing strategy and execution and matches them with one of a dozen &Marketing Fractional CMOs with relative industry experience.

Prior to joining &Marketing, Mike gained almost two decades of marketing experience within the Food and Beverage industry managing large, nationally recognized brands such as French’s and Twinings, as well as smaller challenger brands such as Castello and Vevan. Mike also serves as a marketing mentor for the SKU and BeyondSKU CPG accelerators, helping founder-led brands scale quickly.

CPG PRACTICE LEAD

Fractional Practice

Kim Steinmetz

Kim Steinmetz | Content Specialist

STORYTELLING & BRANDING

Content Specialist Kim Steinmetz helps brands and thought leaders discover and develop their unique voice and tone while establishing authority on a topic through compelling messaging and copywriting. An accomplished writer and marketer with over a decade of experience, Kim is well-versed in both B2C and B2B content. Her portfolio includes written print and digital ads, national television & radio spots, press releases, blogs, email newsletters, eBooks, and more for a variety of industries including IT, pharmaceutical, healthcare, manufacturing, and consumer packaged goods.

Kim graduated from Indiana University in 2013 with a Bachelor or Arts in Creative Writing and a minor in Audio/Video Production. She currently resides in New Orleans, Louisiana and spends her time second lining and volunteering with animal rescues.

CONTENT SPECIALIST

Storytelling & Branding

Andrea Duffy

Andrea Duffy | Sales Operations Lead

BUSINESS & MARKETING STRATEGY

Sales Operations Lead Andrea Duffy specializes in spearheading innovative strategies that optimize and propel the sales pipeline at &Marketing. Living amidst the breathtaking beauty of the Pacific Northwest, she’s constantly fueled by its rich entrepreneurial energy.

Prior to joining &Marketing, Andrea developed a robust background in sales operations, data analytics, and CRM management and is now deepening her knowledge with an MBA. While she’s got a knack for data and processes, her true passion lies in harnessing insights to refine operations.

SALES OPERATIONS LEAD

Business & Marketing Strategy Marketing Planning & Execution

Shey Brusca

Shey Brusca | Marketing Manager

MARKETING PLANNING & EXECUTION

With over two decades of experience shaping marketing campaigns, Shey Brusca brings a thoughtful and strategic approach to &Marketing’s initiatives. In her role as Marketing Manager, she specializes in steering the marketing efforts for the fCMO community, showcasing her dedication to crafting and executing robust marketing strategies. Beyond her role in developing compelling campaigns, Shey plays a pivotal role in guiding creative direction for clients. Her keen eye for detail and design ensures that every marketing endeavor aligns seamlessly with brand identity and client objectives. Simultaneously, her insight into analytics and reporting enhances the team’s ability to measure and optimize campaign performance to drive revenue growth.

Before joining &Marketing, Shey was primarily rooted in the financial services industry. Her experience in this sector has endowed her with a unique perspective on strategic marketing within a regulated environment. Additionally, Shey extends her expertise to local small businesses in Philadelphia, offering freelance marketing services that contribute to growth within her community.

MARKETING MANAGER

Business & Marketing Strategy Marketing Planning & Execution

Our Core Values: The Heart of &Marketing

These values guide everything we do, helping us provide exceptional marketing support that empowers your business to thrive.

Integrity & Transparency

At &Marketing, we operate on a bedrock of professional integrity and transparency. This means we demonstrate honesty and ethics in all interactions, without exception. Beyond the basic definition of integrity, this also means that we are transparent with information, recommendations, and decisions, even when it’s difficult or uncomfortable.

Helpful

We operate with a “help first” mentality; providing genuine assistance to everyone around us even if it is not explicitly “our job.” This applies to everyone we interact with – our internal team, prospects, clients, and partners. This means sometimes we put our short-term self-interest behind others because we believe trust and strong relationships foster a mindset of abundance.

Invested

We are committed to winning and getting the job done right – for ourselves, each other, and most importantly, our clients. We often behave “as if it was our money” to express genuine care for how we represent ourselves. This means we commit to outstanding work that is not always neatly packaged into a normal work week. It reflects our willingness to achieve breakthrough results.

Innovative

Our industry is changing rapidly, and we must constantly stay ahead or risk being left behind. Encouraging curiosity and experimentation fosters an environment where bold ideas and inventive solutions can thrive without fear of failure. We often say that “if we are not failing at all, we’re not trying hard enough.”

We Run on EOS

At &Marketing, we embrace the Entrepreneurial Operating System (EOS) to keep our operations smooth and efficient. EOS helps us stay focused, aligned, and adaptable, ensuring everyone on our team is on the same page and working towards the same goals. This structured yet flexible framework enhances our ability to deliver top-notch marketing services tailored to your needs.

WHY EOS?

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