Hiring a Fractional CMO can feel like a leap—especially if you’re not even sure what one does. But once companies experience it, the impact is crystal clear. We’ve compiled direct feedback from &Marketing clients to uncover exactly what makes this model so effective.
From private equity-backed manufacturers to fast-growing tech platforms, to regular Main Street businesses looking to grow, here’s what our clients say about us!
1. Strategic Clarity and Focus
Many clients came to us amid rapid growth, market complexity, or internal marketing disorganization. What they needed was not just more marketing activity—but smarter strategy and alignment across the board.
“Our marketing efforts felt like ‘shooting in the dark.’ Our company had grown quickly through several acquisitions… our Fractional CMO brought structure, clarity, and process that we desperately needed.“
CEO, Private Equity-backed Industrial Manufacturer
“We lacked a clear strategy to modernize our long-standing brand. Our Fractional CMO gave us direction, launched new campaigns, and is mentoring our internal team.“
EVP, Chief Banking Officer, Regional Bank
2. Augmenting and Empowering Internal Teams
Your marketing coordinator or internal team shouldn’t have to go it alone. Clients love how a Fractional CMO amplifies their internal talent with mentorship and support—not replacement.
“Your team complements the work of our in-house marketing coordinator… giving her advanced insights that take our strategy to the next level.“
Joe Masciangelo, COO, Starlite
“[Our Fractional CMO] has taken complete ownership of the marketing function as part of our team. This engagement has exceeded our expectations.“
Craig Wood, CEO, Premier International
3. Execution with Real Business Impact
Fractional doesn’t mean hands-off. Clients consistently praise how their CMOs roll up their sleeves, build pipelines, and drive revenue—not just reports.
“We quickly built a marketing team, generated leads, and significantly impacted revenue. It’s been a game-changer.“
CEO, PE backed Home Services Company
“The new product launch based on their design research was one of the most successful in Upland’s history.“
Eddie DeSalle, President, Upland Brewery
4. Leadership Integration and Cultural Fit
Beyond marketing strategy, clients note how deeply our CMOs embed within leadership teams and drive cultural alignment for growth.
“They seamlessly integrated with our leadership team and helped transform our company culture to embrace new growth channels.“
CEO, PE-backed middle market company
“[Our Fractional CMO] is very much a part of the team. I’m so glad he came to meet us in person and brought great outside perspective.“
CEO, Scaling Regional Restaurant Chain
5. A Fresh Perspective That Unlocks Growth
The Fractional CMO model isn’t just about experience—it’s about challenging paradigms and unlocking blind spots. Clients often come away with deeper business clarity.
“I thought marketing was our strength… I was wrong. &Marketing taught me a valuable lesson about hubris and the need to challenge paradigms.“
Jeremy Fry, Catalyst Orthodontic Group
“Our Fractional CMO’s external expertise has unlocked tremendous growth for us. It’s been a huge unlock for me and my business.“
Founder & CEO, Events SaaS Platform
Why Businesses Choose &Marketing for Fractional CMO Services
Our approach isn’t one-size-fits-all. We tailor our CMO services to your goals, your people, and your phase of growth. Whether you’re navigating acquisitions, scaling your go-to-market, or just trying to make sense of your marketing data—we plug in where you need us most.
Are you thinking about a Fractional CMO but not sure where to start? Let’s talk. We’ll give you an honest assessment of whether it’s a fit.
