Driving CPG Business Success from Strategy to Execution — Your Time is Now.
The goal of almost every food & beverage company is to take their marketing to the next level. But what’s usually missing is the strategy. Maybe your business is lacking marketing leadership or your messaging is full of mixed signals. Maybe you’ve tried working with an agency that’s adding more confusion and expense than progress. Don’t worry, you’re not alone.
On September 7th, 2023, Mike Currie, Marketing Advisor & Fractional CMO at Next Level CMO, and Raj Kapur, Founder & CEO of &Marketing, were joined by dozens of CPG business owners and leaders facing the same issues (you may have been one of them). Many of them heard about the buzz around Fractional CMOs and wanted to see what it was all about.
More and more CPG businesses are turning to highly-qualified fCMOs to take full responsibility over their growth strategy because it offers the executive power of a battle-tested Chief Marketing Officer through a flexible commitment that meets their business needs and budget. These subject matter experts bring years of proven marketing expertise to the table to uncover the truth behind your numbers, identify opportunities, and mitigate risk with a comprehensive marketing plan that they see through to fruition — all at a fraction of what a full-time CMO would cost.
Who Can Benefit from a fCMO
You’re a Startup
with limited distribution and tight funding. One of your founders currently has the reins on your marketing strategy or your employees are on double duty — without the actual expertise to do it well.
You want to scale up
but don’t have the marketing team doesn’t have the leadership or strategy to do so. You need direction and cohesion — not a bunch of random agency services with no ROI.
You need to pivot
Your established business may be moving to a new category, channel, or consumer base, and need to identify the most effective and successful path to get there.
A Full Team Approach Led by a Hand-Selected fCMO
Whether it’s establishing a solid growth plan with clear positioning, or driving awareness and sell-through on-shelf with unique messaging, &Marketing’s fCMO approach connects you to a network of 30+ digital-first executive experts that will give your brand the momentum it needs to break through its growth plateau. Led by CPG expert and fCMO matchmaker, Mike Currie, our customized vetting and selection process ensures the best fit for your company’s unique goals, teams, and processes to deliver exactly what your business needs to accelerate your long-term growth — and none of the fluff.
Through a single point of responsibility, you’ll receive:
- A marketing leader on the management team, experienced enough to work with stakeholders, including shareholders, CEOs, etc.
- A deep understanding of the market dynamics, competition, and customers
- A robust marketing strategy
- “True, distinct, and compelling” positioning & branding
- Content that informs, inspires, and excites
- Product pricing and new products/services launches
- Online and media optimization; SEO, Account Based Marketing, PR, etc.
- Customer retention and loyalty programs
- Salesforce marketing material and qualified lead conversion
&Marketing’s fCMOs have a combined XX years of wide-ranging experience in the CPG industry, working on household brands such as A, B, and C, as well as X, Y, and other emerging brands. And each executive is supported by our full team of digital marketing experts who will handle the entire creative executive of your new strategy to ensure the most impactful results.
Get Paired with the Right fCMO to Lead Your Growth Strategy
If you’re interested in chatting with Mike about &Marketing’s process and connecting with a hand-selected fCMO to help take your business to the next level, schedule a call today.
