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Reimagine traditional agencies and staffing with a fractional marketing department

Results-focused, strategy-driven marketing services tailored to your needs.

Get right-sized, experienced marketing support when you need it.

The way we work (and the way customers buy) is rapidly changing, meaning agencies and one-person marketing departments often no longer make sense. You’re either overpaying for services you likely don’t need or are relying on a single marketer to run the entire show. Neither option is conducive to business success. At &Marketing, we customize a team and a plan for you. Whatever you want to call us – your fractional marketing department or outsourced marketing team – we’re ready to jump in and execute an effective marketing strategy to grow your business.

What fractional marketing services do we offer?

We’re not one of those “we do it all” or “yes we can” agencies. Rather, we’re a “here’s what we do well” company, bringing our strengths and best practices to your business.

What makes your company unique? Where are you looking to grow? Our digital-first strategists are armed with extensive experience to bring you fresh ideas paired with tried-and-true methods, all aligned with your company vision and goals. Together, we’ll:

  • Establish customer profiles, understand end-user needs, and identify key influencers
  • Determine your organization’s value proposition and how you separate yourself from your competitors
  • Analyze sales and business data and materials, as well as market competition
  • Initiate an order of operations to optimize workflow, adjusting as needed

Plus, once we determine a path forward, we’re ready to get tactical and bring your plan to life, providing project management services.

Marketing is about the right message to the right people at the right time, so honing in on putting the right words in front of the right people is crucial to your success. Rooted in “the hero’s journey,” compelling storytelling connects your products and services with customer needs, leading with empathy and solutions. Our writers help not only with content strategy and execution, but also with your brand story.

When thoughtfully executed and analytically grounded, content marketing spreads awareness, converts visitors, and drives growth. Carve out your unique story, create compelling content, and turn casual browsers into loyal customers.

Drive decisions rooted in data, not doubt. How do we measure success? Prior to implementing our services, we benchmark and take a pulse on how your marketing is currently performing by pulling and analyzing data from across platforms like:

  • Google (Website Analytics, Search Console, & Paid Search Advertising)
  • Email service platforms (ESPs)
  • Social media channels
  • CRM/Sales data
  • Geographic data
  • Business & audience demographics

Our analysts provide a full picture of your business, connecting the dots of where you are to where you want to go.

SEO what? Most online experiences begin with a search engine. Every company has the opportunity to drive organic web traffic by optimizing their content – i.e. offering up helpful and relevant content to users. We audit your digital presence and provide insights and recommendations to better attract and engage online searchers, improving your rankings and visibility for topics in your industry.

Pairing SEO strategies with paid advertising, i.e. PPC or pay per click, your business can gain an edge, especially in the most competitive online spaces. We customize a strategy for you, testing and perfecting it to achieve your desired results.

Stop getting buried in online searches and watch what our fractional marketing department can do for your business!

MARKETING STRATEGY & PLANNING

What makes your company great? Where are you looking to grow? Our digital-first strategists are armed with extensive experience to bring you fresh ideas paired with tried-and-true methods, all aligned with your company vision and goals. Together, we’ll:

  • Establish customer profiles, understand end-user needs, and identify key influencers
  • Determine your organization’s value proposition and how you separate yourself from your competitors
  • Analyze sales and business data and materials, as well as market competition
  • Initiate an order of operations to optimize workflow, adjusting as needed

Plus, once we determine a path forward, we’re ready to get tactical and bring your plan to life, providing project management services.

Get started with &Marketing’s fractional marketing department.

Marketing doesn’t have to be frustrating. Whether you know which service you need or you have more questions, our process is easy: 

SET UP A DISCOVERY CALL

Tell us about your business goals and challenges.

IDENTIFY SERVICE NEEDS

Develop a plan tailored to your unique business and goals.

CUSTOMIZE YOUR TEAM

Pull together the right fractional marketing experts for you.

GET STARTED

We get to work. You get results.

How we’ve served businesses like yours.

Not sure if outsourced marketing is for you? Hear how &Marketing has helped other companies

“The team from &Marketing has been fantastic to work with! I’ve been in business for 30+ years, and have noticed a complete change in how customers search for my service. The team took the time to understand my business, and are now executing a digital marketing program to improve my visibility with prospects. My business is up at least 30% since I started working with &Marketing.”
Mary P., Franchise Owner
“I really enjoyed working with the &Marketing team on this project. They helped us build a program that had an immediate impact at a critical time of the year for our target audience. Being a small company ourselves, we’re not that well known and have budget constraints. I’m happy with the results, and even happier to say that we’re seeing high returns for our investment with increased sales.”
Trajan Bayly, CEO
“&Marketing’s straightforward and clear process allowed us to bring our vision to life. We can’t wait to launch our new brand!”
Ben
“The &Marketing team worked with BUDDI AI to quickly understand our technology platform and develop messaging based on data and Business Intelligence. During this time of rapid growth for our company, they found a way to harness the power of our own data and leverage it to get in front of the right audiences and decision-makers, more than doubling our lead generation goals in less than three months.”
Ram Swaminathan, Co-Founder & Chief Architect
“Bringing in Andrea and Bruce as fractional CMOs was a game-changer for Premier Roofing. Their expertise allowed us to quickly build a marketing team, generate leads, and significantly impact our revenue. They seamlessly integrated with our leadership team and helped transform our company culture to embrace new growth channels. The results speak for themselves, and we are excited about the future.”
Luke Marklin, CEO

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